Versatile and CITY HOME: More Options. More Approvals. Better Experiences.

The transition from CITY Furniture to CITY HOME represents much more than a new name. As the retailer expands beyond furniture into kitchens, appliances, TVs and more, CITY HOME is building on its legacy to become a destination for all things home, while creating an experience designed around the needs of each customer.

For CITY HOME, that experience extends beyond offering more products. Big purchases are often big life moments, and helping customers understand what they can afford and find the right financing option can play an important role in making those moments easier.

That philosophy has shaped CITY HOME’s approach to financing. With a goal of helping nine out of ten customers leave with an approval, CITY HOME has built a tiered credit strategy that includes prime, secondary and tertiary options, and partnered with Versatile Credit to make accessing those options simpler for customers and associates alike.

With Versatile, CITY HOME is able to:

  • Create More Opportunities: A tiered financing strategy gives customers access to multiple financing options, helping more shoppers find a solution that fits their needs and budget.
  • Simplify the Financing Experience: A streamlined process makes it easier for associates to introduce financing earlier in the conversation, helping customers understand their purchasing power and move on to finding the products that are right for them.
  • Turn Data Into Action: Financing insights give CITY HOME greater visibility into its customers and program performance, supporting smarter marketing decisions, coaching opportunities and continuous improvement.

The result is a financing experience designed to complement CITY HOME’s broader vision: more options, more value and a better experience throughout the customer journey.

As CITY HOME continues to evolve, Versatile is proud to help support a credit strategy that makes financing easier for their teams, creates more opportunities for their customers and helps turn their vision for the future of home into reality.

Watch the video to hear directly from CITY HOME CEO Andrew Koenig, SVP of Marketing Justin Roisman and General Manager Paul Koterba about the company’s evolution, their approach to financing and how their partnership with Versatile is helping create better experiences for customers.

“Any retailer out there not taking their financing strategy seriously, I would strongly encourage to really lean in hard on partnering with Versatile,” said Koenig. “It’s a huge win for their customer, it’s going to be a huge opportunity to grow their business, and I definitely think Versatile has been a great partner helping us make the business that we are, for our team, for our customers, and we’re going to have a long-standing partnership in the future because of that.”